Posts by Jenna Chouinard

What is ROTRU™? ROTRU™ (Revenue Optimization Through Resource Utilization™) is a strategic analytics framework developed by Next Level Now for IT Managed Service Providers (MSPs). Most MSPs face the challenge of balancing profitability, client satisfaction, and efficient resource allocation. ROTRU™ shifts operations from reactive planning to proactive, data-driven decision-making. By analyzing client behavior, labor costs,…

For years, the Chief Financial Officer was seen as the guardian of spreadsheets and budgets. But in today’s business environment, that picture is outdated. A great CFO is no longer just a keeper of the books — they are a visionary leader, a strategic partner, and a catalyst for growth. The best CFOs combine financial…

Earlier this month, Julie Ferraz, Controller at Next Level Now, and Sonja Pomerleau, VP of Sales, shared powerful strategies to help MSPs gain the financial clarity, control, and confidence they need to scale—without overcomplicating their operations. The session explored high-impact financial mindset shifts and practical upgrades that give MSP leaders the tools to spot hidden…

As an MSP, your business thrives on delivering seamless IT services—monitoring systems, resolving tickets, and ensuring your clients stay online and efficient. But when it comes to financial strategy, many MSPs rely on a single hire, often an accountant or office manager, wearing too many hats. This approach leaves gaps in strategy, scalability, and insight.…

In today’s competitive MSP landscape, profitability hinges not only on offering cutting-edge services but also on how effectively you incentivize your team. That’s why the recent webinar, “Boost MSP Profits with This CFO’s Compensation Formula,” was such a timely and valuable discussion. Hosted by Alternative Payments, the session brought together a powerhouse panel featuring Brandi…

You walk the floor. Your team looks busy. Tickets are flying in and out. The phones are ringing. Your engineers are booked solid for the week, your service managers are buried in escalations, and your sales team is chasing down new business. From the outside, everything looks like it’s firing on all cylinders. So why…

Julie Ferraz, Controller at NLN, Earns Halo PSA Certification At Next Level Now, our mission is to deliver embedded financial leadership that helps Managed Service Providers (MSPs) run stronger, more profitable businesses. Today, we’re proud to recognize an important milestone: Julie Ferraz, Controller at NLN, has officially earned her Halo PSA Certification! This certification isn’t…

As a Managed Service Provider (MSP), you already know the market is shifting—fast. Whether your niche is retail, healthcare, or multi-location SMBs, the demand for reliable, scalable tech support is accelerating. But rapid growth requires capital—and too many MSPs are overlooking one of the most accessible sources of funding: SBA loans. At Next Level Now,…