Posts by Jenna Chouinard
Compensation Chaos Is Costing You Talent: How MSPs Build Bonus Plans That Actually Work
For most MSPs, compensation is the largest controllable expense on the P&L. It’s also the most misunderstood. When compensation plans are unclear, misaligned, or copied from the wrong industries, they quietly erode gross profit, damage morale, and drive away your best people. And in today’s market, losing an A-player doesn’t just hurt, it can cost…
Read MoreNew M&A Insights Podcast Drop: Why Your Finance Function Is Worth Two Turns of EBITDA
Most MSPs run their business from the bank account. And that’s exactly why they leave money on the table. In the newest episode of M&A Insights, Brandi Bonds (CEO at Next Level Now) breaks down a hard truth: if your finance function is reactive, unclear, or “good enough,” you’re likely leaking margin today—and sacrificing valuation…
Read MoreNext Level Now Becomes Women-Owned Under CEO Brandi Bonds; Sonja Fridell Pomerleau Named Equity Partner & COO
Next Level Now (NLN), a leading provider of CFO-led financial and operational services for growth-focused companies, today announced a defining milestone in its evolution. Brandi Bonds, previously a shareholder and Managing Partner, has expanded her ownership by acquiring Founder Ken Peterson’s shares and will step into the role of Chief Executive Officer. Sonja Fridell Pomerleau,…
Read MoreThe 7 Levers Every Business Must Master to Build a Financial Flywheel
Why CFO-Level Insight Only Matters When It Drives Owner-Level Action In today’s fast-moving business environment, financial clarity is no longer optional, it’s a competitive advantage. Yet most small and mid-sized companies operate with blind spots: outdated pricing, underperforming service lines, or hidden inefficiencies that quietly erode profit. At Next Level Now, we help owners build…
Read MoreROTRU™ (REVENUE OPTIMIZATION THROUGH RESOURCE UTILIZATION) For IT MSPs: Redefining Resource Utilization To Maximize Revenue
What is ROTRU™ (REVENUE OPTIMIZATION THROUGH RESOURCE UTILIZATION)? ROTRU™ (Revenue Optimization Through Resource Utilization™) is a strategic analytics framework developed by Next Level Now for IT Managed Service Providers (MSPs). Most MSPs face the challenge of balancing profitability, client satisfaction, and efficient resource allocation. ROTRU™ shifts operations from reactive planning to proactive, data-driven decision-making. By…
Read MoreMore Than Numbers: The CFO of the Future
For years, the Chief Financial Officer was seen as the guardian of spreadsheets and budgets. But in today’s business environment, that picture is outdated. A great CFO is no longer just a keeper of the books — they are a visionary leader, a strategic partner, and a catalyst for growth. The best CFOs combine financial…
Read More5 Finance Upgrades That Unlock Strategic Growth for MSPs
Earlier this month, Julie Ferraz, Controller at Next Level Now, and Sonja Pomerleau, VP of Sales, shared powerful strategies to help MSPs gain the financial clarity, control, and confidence they need to scale—without overcomplicating their operations. The session explored high-impact financial mindset shifts and practical upgrades that give MSP leaders the tools to spot hidden…
Read MoreWhy Your MSP Deserves A Specialized Financial Team, Not An Overburdened FTE
As an MSP, your business thrives on delivering seamless IT services—monitoring systems, resolving tickets, and ensuring your clients stay online and efficient. But when it comes to financial strategy, many MSPs rely on a single hire, often an accountant or office manager, wearing too many hats. This approach leaves gaps in strategy, scalability, and insight.…
Read MoreBoost MSP Profits With Smarter Compensation
In today’s competitive MSP landscape, profitability hinges not only on offering cutting-edge services but also on how effectively you incentivize your team. That’s why the recent webinar, “Boost MSP Profits with This CFO’s Compensation Formula,” was such a timely and valuable discussion. Hosted by Alternative Payments, the session brought together a powerhouse panel featuring Brandi…
Read MoreWhy Your Team Looks Slammed — But Your Margins Suck
You walk the floor. Your team looks busy. Tickets are flying in and out. The phones are ringing. Your engineers are booked solid for the week, your service managers are buried in escalations, and your sales team is chasing down new business. From the outside, everything looks like it’s firing on all cylinders. So why…
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