Chief Operating Officer
Sonja Pomerleau
Sonja Pomerleau is a sales, marketing, and operations executive who helps growing organizations scale profitably through aligned people, process, and technology. She specializes in building high-performing revenue teams, designing effective revenue operations, and implementing CRM, ERP, and marketing automation systems. Her experience spans sales and marketing leadership, management consulting, channel partnerships, and strategic planning, with hands-on expertise in platforms including HubSpot, Salesforce, Dynamics CRM, SugarCRM, NetSuite, Sage Intacct, and QuickBooks, as well as long-term application of the Entrepreneurial Operating System (EOS).
Areas of Expertise
Sonja is a sales and marketing leader at Next Level Now, helping MSP-focused, CFO-led embedded finance teams grow by pairing the right technology with strong go-to-market execution. An EOS super fan and AI enthusiast, she’s an authentic ex-journalist turned revenue leader who works cross-functionally across marketing, sales, and product as a trusted advisor. Her expertise spans RevOps, channel sales, CRM/ERP, and marketing automation, with hands-on experience in HubSpot, Marketo, Salesforce, Dynamics, SugarCRM, QuickBooks, Sage Intacct, NetSuite, and the Sage suite.
Leadership Approach
Sonja leads with clarity, authenticity, and collaboration, bringing a communicator’s mindset shaped by her background in journalism. She works cross-functionally across sales, marketing, product, and operations to align growth objectives with operational discipline and customer impact. Her leadership philosophy centers on empowering teams through clear expectations, practical systems, and a culture of accountability and continuous improvement, creating environments where people are aligned, motivated, and consistently deliver results.
Education & Certifications
University of New Hampshire
Honors Bachelor of Arts, English / Journalism
School for International Training
Environmental Conservation Studies
Sage Intacct Sales
Certified
HubSpot Sales
Certified
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